Artwork

Indhold leveret af The Futurum Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Futurum Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

The Intersection of Martech and PLG (Product-Led Growth)

35:54
 
Del
 

Manage episode 424598450 series 2427165
Indhold leveret af The Futurum Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Futurum Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence of AI and emerging technologies on the customer experience.

Their discussion covers:

  • Madhukar Kumar's career journey, transitioning from a journalist to a developer to a tech CMO.

  • PLG strategies that tightly align sales and marketing and facilitate conversion of customers from freemium to enterprise models.

  • The evolving landscape of MarTech and its impact on modern marketing strategies, including the integration of creativity and analytics.

  • Insights into the use of AI, gen AI, and emerging technologies in marketing and their influence on the customer experience and key performance metrics.

  continue reading

752 episoder

Artwork
iconDel
 
Manage episode 424598450 series 2427165
Indhold leveret af The Futurum Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Futurum Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence of AI and emerging technologies on the customer experience.

Their discussion covers:

  • Madhukar Kumar's career journey, transitioning from a journalist to a developer to a tech CMO.

  • PLG strategies that tightly align sales and marketing and facilitate conversion of customers from freemium to enterprise models.

  • The evolving landscape of MarTech and its impact on modern marketing strategies, including the integration of creativity and analytics.

  • Insights into the use of AI, gen AI, and emerging technologies in marketing and their influence on the customer experience and key performance metrics.

  continue reading

752 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning