Crowdstrike Harnesses The Power Of Generative AI To Transform The Customer And Marketing Team Experiences Futurum Tech Webcast podcast

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All About Change

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How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/

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Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences

for ca. et år siden 35:21

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Indhold leveret af The Futurum Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Futurum Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity.

Their discussion covers:

JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of work-life integration in a dynamic role.
How Crowdstrike transformed its MarTech strategy, deeply integrating data science and artistry to truly become a data-driven marketing organization.
The strategy JJ leverages to tightly integrate sales and marketing and drive collaboration, create individual pipelines per rep, and enable lead gen scalability at Crowdstrike.

The impressive results of Crowdstrike leaning into generative AI to transform its website, drive an increase in conversions, and dramatically enhance employee productivity.

… continue reading

777 episoder

#Tech #Artificialintelligence #Business #Internet #Mobile #News #Social #Technology #Futurum Group #Cloud IT #Mergers

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Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences

Futurum Tech Webcast

18 subscribers

published for ca. et år siden

Del

MP3•Episode hjem

Indhold leveret af The Futurum Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Futurum Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity.

Their discussion covers:

JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of work-life integration in a dynamic role.
How Crowdstrike transformed its MarTech strategy, deeply integrating data science and artistry to truly become a data-driven marketing organization.
The strategy JJ leverages to tightly integrate sales and marketing and drive collaboration, create individual pipelines per rep, and enable lead gen scalability at Crowdstrike.

The impressive results of Crowdstrike leaning into generative AI to transform its website, drive an increase in conversions, and dramatically enhance employee productivity.

… continue reading

777 episoder

#Tech #Artificialintelligence #Business #Internet #Mobile #News #Social #Technology #Futurum Group #Cloud IT #Mergers

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Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences 35:21

for 40 weeks siden35:21

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On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson , (JJ) CMO of Crowdstrike . In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity. Their discussion covers: JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of work-life integration in a dynamic role. How Crowdstrike transformed its MarTech strategy, deeply integrating data science and artistry to truly become a data-driven marketing organization. The strategy JJ leverages to tightly integrate sales and marketing and drive collaboration, create individual pipelines per rep, and enable lead gen scalability at Crowdstrike. The impressive results of Crowdstrike leaning into generative AI to transform its website, drive an increase in conversions, and dramatically enhance employee productivity.…

F

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