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33. Mike Winton: Neon and the Art of Film Marketing

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Manage episode 243684950 series 1399837
Indhold leveret af Future of Film Podcast and Alex Stolz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Future of Film Podcast and Alex Stolz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
My guest today is Neon's VP of Marketing, MIke WInton. Neon of course is one of the hottest distribution companies around, known for their astute acquisitions and eye catching marketing. And they have caught the eye in recent years not just with their cool campaigns (which Mike masterminds). At a time when the challenges faced by independent distribution have been well documented, Neon have achieved notable box office success with titles like THREE IDENTICAL STRANGERS, APOLLO 11. In this episode, Mike discusses Neon’s strategy and how distributors - and storytellers - can cut through in the wake of streaming and the increasingly polarised theatrical market This interview is part of the BAM Disruptors series recorded recently at the Bogotá Audiovisual Market (or BAM) which takes place there in July. BAM is the essential event for anyone serious about engaging with the Latin American market in film or tv and this episode would not have been possible without them. You can find out more about BAM at bogotamarket.com Discover more about this and other podcasts at www.futureoffilm.live
  continue reading

85 episoder

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iconDel
 
Manage episode 243684950 series 1399837
Indhold leveret af Future of Film Podcast and Alex Stolz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Future of Film Podcast and Alex Stolz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
My guest today is Neon's VP of Marketing, MIke WInton. Neon of course is one of the hottest distribution companies around, known for their astute acquisitions and eye catching marketing. And they have caught the eye in recent years not just with their cool campaigns (which Mike masterminds). At a time when the challenges faced by independent distribution have been well documented, Neon have achieved notable box office success with titles like THREE IDENTICAL STRANGERS, APOLLO 11. In this episode, Mike discusses Neon’s strategy and how distributors - and storytellers - can cut through in the wake of streaming and the increasingly polarised theatrical market This interview is part of the BAM Disruptors series recorded recently at the Bogotá Audiovisual Market (or BAM) which takes place there in July. BAM is the essential event for anyone serious about engaging with the Latin American market in film or tv and this episode would not have been possible without them. You can find out more about BAM at bogotamarket.com Discover more about this and other podcasts at www.futureoffilm.live
  continue reading

85 episoder

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