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Creative Entrepreneurs Need Strong Operations - Marquis Murray, Founder & CEO of Cirface
Manage episode 438172913 series 3579283
Indhold leveret af Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Marquis Murray (Founder & CEO of Cirface) specializes in elevating the operational efficiency of Marketing & eCommerce teams by streamlining their processes and maximizing technology utilization. He’s also an Asana partner and helps clients get the most out of their platform.
With his background in corporate operations, Marquis quickly realized that marketing agencies aren’t typically super efficient when it comes to systems. One of his freelance clients brought him in-house, where he learned that he can fully deliver for their clients. Naturally this led to Marquis starting his own agency. He knew that scrupulous documentation was his best chance at gaining a competitive advantage, so he started getting serious about organization and delegation.
When Marquis starts working with a new client, he uses a specific playbook to turn teams from silos into true operators. He calls it the 4 D Framework - Discovery, Design, Deployment and Documentation. This requires a lot of communication, experimentation and teamwork to figure out what makes sense and what needs to stop. Once the workflows look good and everybody agrees, then they document everything and provide ongoing support to make sure things are working.
Tune into the full episode to learn how to improve your agency's operations!
HIGHLIGHTS:
0:00 Intro
3:55 From freelancer to agency owner
8:41 Eliminate burnout = eliminate friction
11:53 the 4 D Framework
15:49 Deployment is key
20:39 Start a YouTube channel
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Marquis - https://www.linkedin.com/in/marquisamurray/
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