Building Your Digital Brand with Partyslate CEO Julie Novack

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Today we're talking to CEO, Julie Roth Novack, who spent 20 years in the digital agency world, where she planned over 50 large-scale galas and corporate events. In her mid-forties, Julie left her executive job to launch Partyslate, a website that inspires people planning events and connects them with the leading event professionals and venues across the country and the world. They are currently launched in 14 cities.
In an industry where 3% of venture capital money goes to female tech founders, we're going to learn how Julie is taking on a $112 billion market within the events industry through her company, Partyslate. Julie's going to walk through the five elements of brand strategy, scaling the business, how to book the gig and qualify a lead, and how to use the COVID era to expand your digital presence. What is the wild West of Instagram and Pinterest, and what's so special about posting professional photos on Partyslate? You're about to find out.
https://www.partyslate.com/
https://www.instagram.com/partyslate/

Kapitler

1. Welcome (00:00:00)

2. What is Partyslate? (00:01:11)

3. Venture Capital and Growing A Tech Startup (00:03:08)

4. How Partyslate Makes Digital Marketing Easier (00:10:15)

5. Wild West of Instagram & Amplifying Relationships in the Digital Space (00:12:54)

6. How To Get Started With A Profile (00:16:13)

7. Consumer Directory, Making it easy for consumers to get to know you (00:18:54)

8. How to First Respond to A Potential Client (00:20:46)

9. Bandzoogle (Next week's episode) (00:27:03)

10. Scaling Partyslate and Growing to 14 cities (00:29:34)

11. Building a Startup Is Like Building a Skyscraper (00:31:53)

12. Partyslate’s Diversity, Equity and Inclusion Committee (00:32:54)

13. Company Brand Vs. Personal Brand (00:37:42)

14. The 5 Elements of Brand Strategy (00:40:00)

15. How to Find a Proactive Team (00:43:37)