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The One Lie You Should Tell in Marketing to Elevate Your Brand
Manage episode 420959630 series 3462674
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Using well-crafted lies in marketing can make your brand truly unforgettable.
Learn how to strike the perfect balance between creativity and honesty, ensuring you always deliver on your core promise. Discover the magic of storytelling with the powerful 'Flip the Script' method, illustrated by standout examples like the viral Snoop Dogg Solo Stove ad and an April Fools’ campaign I ran for a restaurant client.
Learn the four key elements that make these campaigns so effective: surprise, relief, sharing, and contrast. Plus, I invite you to brainstorm your own 'Flip the Script' campaigns to take your brand to the next level.
LINKS:
Let's Connect on LinkedIn – https://www.linkedin.com/in/jhdemicco/
Watch This Episode On YouTube – https://youtu.be/iSusYpaX27E
Gallop Poll – https://news.gallup.com/poll/608903/ethics-ratings-nearly-professions-down.aspx
Snoop Dogg Solo Stove Episode (YouTube) – https://youtu.be/GHdxoXFzeK8
Snoop Dogg Solo Stove Episode (Podcast) – https://skyeline.com/fbymarketing/snoop-dogg-solo-stove/
More on the Snoop Dogg Ad + Demand Generation (YouTube) – https://youtu.be/5z5zaz5-sv8
More on the Snoop Dogg Ad + Demand Generation (Podcast) – https://skyeline.com/fbymarketing/what-is-demand-generation-marketing/
KEY MOMENTS:
00:00 – Introduction
00:50 – What Lies Not To Tell
01:39 – Engaging Your Audience Through Storytelling
02:13 – The 'Flip the Script' Method
03:05 – The Four Core Reasons Why 'Flip the Script' Marketing Works
04:16 – A Real-World April Fools’ Campaign Step-By-Step Example
07:35 – Share Your 'Flip the Script' Ideas
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