What's Holding Photographers Back from Email Marketing with Heather Lahtinen

Freedom Focus Photography - previously the Hair of the Dog Podcast

204 - Have you ever sent an email and felt immediately deflated when a couple of people hit that ol' unsubscribe button?
Have you ever had a little panic attack and thought, "I'm bothering these people and I suck at this."
Let's take a deep breath right now and remember that when people say "no" to you, it's about them and their story, not about you and your story.
Aaaaaaand let's also consider those people who didn't unsubscribe. They are actual humans who WANT TO HEAR FROM YOU.
On this week's episode of the Hair of the Dog podcast, Heather Lahtinen and I tackle the subject of email marketing and why you need to start a list and connect with it.
What to listen for
2:08 The power of your email marketing
7:24 How to create value with your email content
12:11 What holds many pet photographers back from emailing their list
18:15 Why people unsubscribe from your list
28:20 How to connect with your potential clients via email
Starting an email list and keeping those potential clients engaged is a marketing non-negotiable for your photography business.
Don't let fear hold you back. Eat the frog and get to emailing your people!
Comment on the 'Gram and let me know what's holding you back.
Connect with Heather
Flourish Academy
Flourish Academy on IG
Flourish Academy on FB

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

Kapitler

1. The power of your email marketing (00:02:08)

2. How to create value with your email content (00:07:24)

3. What holds many pet photographers back from emailing their list (00:12:11)

4. Why people unsubscribe from your list (00:18:15)

5. How to connect with your potential clients via email (00:28:20)