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Ad Evolution: Mark Silverman’s Insights on Modern Marketing Strategies
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In this episode of the FreeDive Podcast, Deb and Kristy dive deep with Mark Silverman, Senior Vice President of Client Services at Seapoint Digital, to explore the evolution of marketing and advertising. Mark discusses his passion for finding what sets a client apart in a crowded marketplace and shares his insights on the major shifts shaping the industry today, including the power of big data and the impact of digital platforms in creating personalized, targeted campaigns.
Mark also explains the importance of balancing traditional and digital marketing methods, emphasizing a rigorous approach to testing and measuring ROI to ensure every marketing dollar is well spent. With decades of experience navigating the changing landscape, he reveals how brands can remain agile, adapt quickly, and connect meaningfully with their audiences in an ever-evolving market.
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1. Ad Evolution: Mark Silverman’s Insights on Modern Marketing Strategies (00:00:00)
2. Marketing Landscape 30 Years Ago (00:01:29)
3. Changes in Marketing: Data and the Internet (00:05:11)
4. Using Data to Drive Success for NEA (00:06:50)
5. Balancing Print and Digital Marketing (00:12:06)
6. Consumer Behavior and Challenges (00:14:48)
7. Communication is Key (00:17:48)
8. Mindset of the Consumer (00:19:45)
9. Qualities for Success in Marketing (00:24:37)
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