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Creating A Strong Offer Is The Foundation Of Conversion
Manage episode 415571716 series 3524099
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Episode Summary:
In this episode of the For Impact podcast, host Jared Erni discusses the importance of creating a strong offer strategy for impact-driven entrepreneurs. He emphasizes that an offer should focus on selling the transformation and emotional benefits, rather than just the service itself. By creating an offer with more perceived value, entrepreneurs can attract higher quality clients and stand out from the competition. Erni provides a three-point offer framework and shares examples of successful offers in different industries. He also highlights the significance of conversion in growing a business and explains how a great offer can lead to better conversions.
Key Takeaways:
- Creating a strong offer is crucial for impact-driven entrepreneurs to attract higher quality clients and stand out from the competition.
- An offer should focus on selling the transformation and emotional benefits, rather than just the service itself.
- The three-point offer framework includes selling the transformation, selling the emotional benefit, and adding value through a unique offer.
- By overdelivering and providing unexpected value right from the start, entrepreneurs can generate more leads and sales.
- A great offer can lead to better conversions, allowing entrepreneurs to charge what they're worth and maximize their business growth.
Notable Quotes:
- "Most people tend to look at other businesses and model what they're doing because they look successful, and we end up actually hurting ourselves in the way that we position ourselves online with an offer strategy." - Jared Erni
- "If you have a mediocre or poor offer, your marketing has to be excellent in order to do well. But if you have a really great offer, you only need mediocre marketing to do well." - Jared Erni
- "No one else does that. No other contractor does that. And that's why it works so well." - Jared Erni
Resources:
To listen to the full episode and gain more insights on creating a strong offer strategy for impact-driven entrepreneurs, tune in to the For Impact podcast. Stay connected with the podcast on social media and visit the For Impact Podcast website for more empowering content.
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