))
Episode 1 - Guests Joey Azout, Alexandra Farms and Paulina Nieliwocki, Blue Jasmine Floral
Manage episode 364357671 series 3464042
Indhold leveret af Jules Lewis Gibson. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jules Lewis Gibson eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Florist’ Review talks with the president of Alexandra Farms, Joey Azout, and Paulina Nieliwocki, owner of Blue Jasmine Floral
Join us for an interesting conversation with two of the most talented and generous professionals in the floral industry.
Alexandra Farms was started by Jose R. Azout in 2005 and is named after his daughter. A boutique grower specializing in nostalgic, romantic, fresh-cut garden roses and dahlias located in the fertile savanna of Bogotá, high in the Andes Mountains of Colombia. Alexandra Farms offers some of the finest garden roses available anywhere in the world.
Alexandrafarms.com | @alexandrafarms
Discount Code for AFCD class. Here's the code to enter at checkout: AFARMS20
Paulina Nieliwocki started her journey in flowers while she was a high-school teacher. She fell in love with flowers as a medium and left her career as an educator to open Blue Jasmine Floral in 2014. As a floral designer, she uses dainty accents, color, and texture to create her signature style. Paulina’s effervescent personality perfectly matches the whimsically exquisite floral designs she creates.
Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, New Jersey
Bluejasminefloral.com | @bluejasminefloral
Hosts
Jules Lewis Gibson
President & Creative Director, Florists’ Review Media Group
Nita Robertson, AIFD
Sales Manager and Floral Director, Florists’ Review
Floristsreview.com | @florists_review
FloristsReview.com | @florists_review
Florists' Review has served the floral industry since 1897. Join our tribe of floral professionals🌺 Subscribe to our print magazines and join our social communities for creative inspiration and floristry business education.
Kapitler
1. Joey Azout Interview (00:01:50)
2. Paulina Nieliwocki Interview (00:09:32)
3. What percentage of your business is retail compared to wedding? (00:14:17)
4. How do you hire new people? (00:21:14)
5. What other products work well for you? (00:24:30)
6. Branding and social media (00:26:46)
7. What are the top wedding seasons now? (00:33:11)
8. Difference between a Japanese and English garden rose? (00:38:54)
9. What do you think are the top three most important things for brick and mortar stores? (00:43:27)
10. Alexander Farms Certified Designer Program (00:52:14)
11. Paulina, do you have a favorite garden rose? (00:53:24)
5 episoder
Del
