Leveraging Your Brand - Jennifer Farrell and Michelle Swayze - Jennifer Farrell Designs and The International Surfaces Event

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Many of us work for years to build amazing brand recognition in our market. It goes a long way in getting referrals and keeping that word of mouth of marketing a big component of lead generation. What happens when you look to start leveraging your brand though? How can you use your brand to strike up deals with brands from your industry? How can you use your audience to bring attention to other people’s brands while having the other company bring awareness to your brand? What kind of content are you making already that can be used in other places with little to no manipulation of the content to gain new avenues of growing your audience?
Jennifer Farrell is the founder of the award winning design firm Jennifer Farrell Designs. Her work has been featured in numerous publications and she has hosted or been a designer on dozens of television programs. With her experience and brand recognition she was able to develop Calibu Vineyard in partnership with The International Surfaces Event starting in 2021 This partnership had Michelle Swayze, the senior marketing manager at Informa, the owners of Surfaces, working closely with Jennifer to develop brand partnerships that made sense for all of the brands involved. Michelle was able to use her 20 years of experience marketing brands across all channels to develop beneficial relationships amongst all involved to not only raise awareness of the products involved but also the people.
Listen in to this week’s episode as we look at how you can use your brand to generate more awareness about yourself while helping other brands do the same.
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