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Float or Founder: Episode 23 - Erin Bury & Kevin Oulds of Willful

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Manage episode 245587051 series 2510949
Indhold leveret af Float or Founder. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Float or Founder eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.
This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic.

Support the show (https://www.floatorfounder.com/partners)

  continue reading

68 episoder

Artwork
iconDel
 
Manage episode 245587051 series 2510949
Indhold leveret af Float or Founder. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Float or Founder eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.
This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic.

Support the show (https://www.floatorfounder.com/partners)

  continue reading

68 episoder

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