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Indhold leveret af David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Flicker Effect explicit
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Indhold leveret af David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Flicker Effect is a weekly podcast that takes a look at all that is movies. David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard discuss, analyze, and maybe sometimes obsess over the latest in movies, TV, and pop culture.
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125 episoder
Marker alle som (u)afspillede ...
Manage series 1134607
Indhold leveret af David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Flicker Effect is a weekly podcast that takes a look at all that is movies. David Lott, Bobby Jackson, Jascha Wilson, and Michelle Hillard discuss, analyze, and maybe sometimes obsess over the latest in movies, TV, and pop culture.
…
continue reading
125 episoder
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Flicker Effect
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David and Bobby discuss the Oscar nominations, Emilia Pérez, Conclave, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
After a long break, we're back! David and Bobby catch up and look forward to what's to come this year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Beetlejuice Beetlejuice, Dragon Con 2024 Follow-Up 1:15:50
1:15:50
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Dave and Michelle discuss last weekend's DragonCon and review Beetlejuice Beetlejuice. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Our live panel from Dragon Con 2024! Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 How-To Dragon Con 2024 - with Charles McFall 2:02:49
2:02:49
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Charles McFall is joining us for this year's edition of How-To Dragon Con. Charles is the Track Director of the Digital Media Track and was recently names an official spokesperson for Dragon Con! Dragon Con is a pop culture convention held each Labor Day Weekend in Atlanta, GA. In this episode we share our tips for attending 5 day extravaganza. Make sure to check out the Dragon Con video we did last year here: • How-To Dragon Con Dragon Con Newbies: / dragonconnewbies Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Flicker Effect
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1 Deadpool & Wolverine, Robert Downey Jr Returns to the MCU 1:32:57
1:32:57
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The gang is all back together to chat about the biggest announcement from SDCC and to review Deadpool & Wolverine. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 San Diego Comic-Con 2024 News Roundup 1:02:11
1:02:11
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Dave and Michelle chat live during the Marvel Hall H panel to discuss all the big news from this year's SDCC. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Longlegs and The Acolyte Episode 8 Review 1:03:11
1:03:11
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In this episode, Dave and Bobby discuss Longlegs and the series finale of The Acolyte. 00:00 Intro 00:50 Russo Brothers News 06:31 Longlegs 18:21 The Acolyte Episode 8 Learn more about your ad choices. Visit megaphone.fm/adchoices
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This week, The Acolyte is back with another episode and this was fans in a frenzy! Now it's our turn to discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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This week we finally have new Star Wars content to dig into! The first two episodes of The Acolyte are here and we share our thoughts both spoiler free and spoiler filled (with plenty of warning). Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we review Civil War, the latest film from writer/director Alex Garland. Learn more about your ad choices. Visit megaphone.fm/adchoices
David and Bobby discuss some of the big news from this year's CinemaCon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Ghostbusters: Frozen Empire Review 1:08:51
1:08:51
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David, Bobby, and Michelle review Ghostbusters: Frozen Empire. Learn more about your ad choices. Visit megaphone.fm/adchoices
The trailer for the next Star Wars show is finally here! In this episode we share our thoughts on our first look at The Acolyte as well the latest trailer for Furiosa: A Mad Max Saga. And there is a rumor going around that the next James Bond has been picked. 🤔 Learn more about your ad choices. Visit megaphone.fm/adchoices…
David, Bobby, and Michelle discuss this years Oscars. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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Dave, Bobby, and Michelle discuss Dune Part 2. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Where Have We Been?! - An Update 1:00:52
1:00:52
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It's been while! We are back after a break to catch up and get the ball rolling again. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 The Fall of the House of Usher 1:28:50
1:28:50
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David, Bobby, and Michelle discuss The Fall of the House of Usher. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dave, Bobby, and Michelle discuss the finale to season 1 of Ahsoka. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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Dave, Bobby, and Michelle discuss Ahsoka episode 6. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The 5th episode of Ahsoka is now on Disney+ and to say the reaction has been positive is an understatement. But do Dave and Bobby share in everyone's excitement? Check out this episode to find out! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dave, Bobby, and Michelle discuss the first 2 episodes of Ahsoka. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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This week, Dave and Michelle discuss DragonCon, the annual sci-fi convention held in Atlanta, GA. After a few years of experience, they share their tips for attending the pop culture extravaganza! Official Website: https://www.dragoncon.org/ Dragon Con Rooms Group: https://www.facebook.com/groups/dragonconroomsgroup Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Flicker Effect
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After a bit of a delay due to San Diego Comic-Con, we have finally seen both Barbie and Oppenheimer and it's time to discuss! Dave, Bobby, and Michelle review the films spoiler-free, and also talk Barbie spoilers at the end of the episode. YouTube Video: https://youtu.be/RcvLeTTvH7c Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Flicker Effect
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The Flicker Effect crew reunited at San Diego Comic-Con and it's time to discuss the very interesting experience of this year's convention. With actors and writers on strike, how different was SDCC? Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Mission: Impossible – Dead Reckoning Part One Review 1:01:49
1:01:49
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Dave, Bobby, and Michelle discuss Mission: Impossible - Dead Reckoning Part One. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Indiana Jones and the Dial of Destiny Review 1:19:10
1:19:10
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Dave, Bobby, and Michelle review Indiana Jones and the Dial of Destiny. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Superman Casting and SDCC News 1:30:12
1:30:12
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Dave, Bobby, and Michelle discuss some Superman: Legacy casting news, the lack of big studio presence at the upcoming San Diego Comic-Con, The Flash, Elemental, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 The Flash Non-Spoiler Review, Indiana Jones 5 Reactions 40:22
40:22
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Dave and Michelle share their thoughts on The Flash and discuss the first reactions to Indiana Jones and the Dial of Destiny. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Flicker Effect
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1 Apple Vision Pro, Spider-Verse and Transformers Reviews 1:08:49
1:08:49
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Dave and Bobby discuss the Apple Vision Pro announcement and Bobby reviews Spider-Man: Across the Spider-Verse and Transformers: Rise of the Beasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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