Marketing for Good with Elliot Midalia, Boody

Flex Your Hustle

Does Marketing with purpose really work? And what does it really take to become a true brand for good?

This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse with sales in over 15 markets worldwide, and Australia's first B-Corp certified underwear brand. But it has hardly been an overnight success. There is a lot to tell in the Boody story. Why do they call themselves "sustainable changemakers"? Why choose bamboo as the material to make the products with? What made environmental icon Dr Jane Goodall partner with Boody? And does all the hard work to be a truly sustainable brand make a difference in sales. Elliot Midalia joins Michelle in this episode to answer all of that and more!

Curious to know more about Boody and their various initiatives? Visit them at the website here: https://www.boody.com.au

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Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [e-mail]

Hosted: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

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