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114. Why Tim Hasse, Founder of General Provision, is Going all in on Hospitality and Brand Building
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In this episode, Gio and I sit down with Tim Hasse, founder and CEO of General Provision, to dive deep into the world of coworking and the unique challenges of running a business remotely. Tim shares his journey from being a tech entrepreneur to creating vibrant coworking spaces in South Florida, all while living in Nashville. If you’re curious about the intersection of hospitality and coworking, or looking for inspiration on building community-driven spaces, this episode is for you. We talked about:
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- Navigating Remote Leadership: Tim Hasse shares his experience of living in Nashville while managing his coworking spaces in South Florida. He emphasizes the importance of building a strong team and leveraging technology to maintain operational efficiency from a distance.
- From Reluctance to Industry Advocate: Initially hesitant to join the coworking scene, Tim discusses how he was encouraged by peers to immerse himself in the industry, eventually becoming an advocate for community and collaboration within coworking spaces.
- Creating a Branded Experience: Tim delves into the importance of branding in coworking. He explains how General Provision’s unique brand and community focus attract a younger demographic and foster a sense of belonging among members.
- Hospitality-Driven Coworking: We explore how General Provision integrates hospitality into their coworking model, from providing personalized services to hosting engaging events, making their spaces more than just places to work.
- Future Expansion and Innovation: Tim reveals his vision for the future of General Provision, including the concept of a beach club location, and how the hub-and-spoke model can cater to both urban cores and serene, getaway environments.
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