How to Launch Your Company from Stealth

FiredUp! - The Startup Marketing Podcast

In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch your company, you do so in a way that you can stand out. In this episode, Morgan walks through the essential steps for launching a startup so that you can launch with confidence and success. This week, episode 60 of the FiredUp! podcast is about how to launch your company from stealth!

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In this episode of the FiredUp! podcast, Morgan McLintic shares the six key stages to launching your startup from stealth and the time frame you should expect to set aside for each

Morgan discusses:

• Establish a strong brand identity and messaging to incorporate into everything you do.
• Build a credible website that will attract customers (and which elements are most important to start off with).
• Strategically plan your funding or launch announcements ahead of time.
• Develop enticing content marketing that will engage potential customers and serve as multiple touch points as they move through your funnel.
• Build your MarTech (marketing technology) stack to track and understand user behavior.
• Equip your sales team with the materials and resources they need to make the sale.

Just when your launch is coming to a close, you should already be planning for your next move. Perhaps it’s another announcement, a key hire, or a professional event. Whatever it is you should be thinking about it well in advance.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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LINKS MENTIONED:

Announcing Funding in H2 2024 [On the Podcast]

How to Handle a Startup Funding Announcement [On the Blog]

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1. How to Launch Your Startup from Stealth (00:00:00)

2. The website is the largest and one of the most important deliverables required for a launch. (00:04:50)

3. Startups should plan for a six-week timeline for announcing their funding. (00:10:26)

4. There should be top, middle, and bottom-of-funnel content in place to convert visitors into leads. (00:12:49)

5. Putting together a basic martech stack to understand user behavior on the website. (00:17:01)

6. Reviewing the six main stages required for a successful launch out of stealth. (00:20:31)