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Burning Questions About PR - Part 2
Manage episode 427096429 series 3511536
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In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic world, the best newswire to use, setting a budget for PR programs, and more! On episode 43 of the FiredUp! podcast we’re answering more of your burning PR questions!
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If you haven’t already listened to the first episode we did on burning PR questions, you can listen to that here.
The questions Morgan and Chris answer are:
- Are unsolicited emails offering guaranteed coverage a scam?
- What is the difference between marketing messaging and press/ media messaging?
- We’re hosting a user conference. Can we get the press there?
- What is the best newswire to use?
- How do I set the budget for my PR program?
- How do I assess the newsworthiness of my new product?
Have your own burning questions? Send them to firedup@firebrand.marketing for the chance to have them answered on the podcast!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
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LINKS MENTIONED:
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1. Burning Questions About PR (00:00:00)
2. PR strategies for tech companies, focusing on events and media coverage. (00:10:46)
3. Press release distribution options for events, including full-service and DIY wires. (00:21:10)
4. PR agency budgets and how to determine the right investment for early-stage companies. (00:26:56)
5. PR strategy for early-stage companies, focusing on newsworthiness of products. (00:32:33)
6. Marketing and PR strategies for new product launches. (00:39:09)
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