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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Discover the joys and overcome the challenges of parenting in an honest, practical, and fun “unboxing” of family life with Edric and Joy Mendoza! They also feature surprise guests, experts, and even their own kids to enrich the discussion. So listen in and if you are a young parent, get it right from the start!
Discover the joys and overcome the challenges of parenting in an honest, practical, and fun “unboxing” of family life with Edric and Joy Mendoza! They also feature surprise guests, experts, and even their own kids to enrich the discussion. So listen in and if you are a young parent, get it right from the start!
We all experience crisis, and in various shapes and sizes. So the bad news is we can never be crisis-free. But the great news is that we can be crisis-proof. Learn how from this episode with (almost) all our kids!
How do we get our kids to love learning especially with the tension between schoolwork and digital gaming & entertainment? Find out from the Mendoza teens!
Peers can be positive or negative. How do we teach our kids to choose close friends wisely, without rejecting others who may not share the same values?
In the current times, identifying Gender Identity is one of the struggles that people face. In this episode we tackle this with our older sons and look at how to best shape and form this, looking at biblical truths as we go.
Are we there to answer our kids’ BIG life questions like sex, spirituality, career, and the like? Do they feel like they can ask us? Find out the “magic” behind these moments in this episode!
Do we really understand the power of words to make or break a person? This is crucial especially at home. Let’s unbox this together and get some practical tips on how to wield words better!
Every family is figuring out how to juggle or “balance” the many tasks and responsibilities they have especially through this pandemic. Can we really achieve balance or is there a better way to approach this? Find out in this episode!
Fights and friction are inevitable. But the outcome doesn’t always have to be ugly. If we know how to enter the “battle”, we can exit unscarred! We unpack conflict and how to resolve it using an interesting story of Abraham and Lot. DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
No typos here. Is our vision clear (i.e. 20-20)? Amidst the challenges of life including the pandemic, the best way to navigate through is to have a clear perspective of our purpose. Vision does that. Learn how to set one in this season 2 kick-off! DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
How important is a Dad today? What is his role especially in raising sons? Joy “interviews” Edric in a candid and honest way through this episode to unbox these perspectives! DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
How do we deal with the storms of our life? In a year where the Philippines was hit with a volcanic eruption, pandemic, massive storm and flooding, we know first-hand what a crisis is. But the reality is even outside of this worldwide or national calamities, everyone goes through their own personal crisis. What should families do to weather these storms well? Find out in this episode! DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
Everyone is looking for love. But maybe we don’t really know what we’re looking for? So many movies, kdramas, series, and shows have bombarded us with love and shaped our view. But is there more to this? Find out in this episode! DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
Everyone needs money and handles money but no one really teaches us how to handle it...and instead we learn the hard way (guilty!). So we hope to provide some tips for teaching our kids (and ourselves!) to avoid the heartache. Enjoy and remember: values before skills! DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
In a world where there is so much need, there is also so much greed. The tragedy will be to raise our kids with greed, struggling with entitlement, instead of experiencing the power of helping others, of being givers. So let’s find out how we can raise givers not takers. But remember, it starts with you! DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
Our families are bombarded with so many messages today —fake news included!— that it’s hard to determine what is right or wrong, what is pure and not pure. We tackle this issue with our two teen sons to get their take on what’s happening and see from their lenses practical tips to help us navigate through. DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything. DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
Yup, that’s not a typo. In this episode, we unbox the big question of who we really are and how to formulate this in both ourselves and our children. This is so crucial in order to battle insecurities and the pain and frustration of looking to form this from all the wrong sources. We highlight the identity discussion with the key question: whose are you? DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything. DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
We all know that good habits are important. But how important are they in the context of a pandemic? How do we instill this when things in our life are so unpredictable? We “unbox” this and more in this episode! DISCLAIMER: The views and opinions expressed by the podcast creators, hosts, and guests do not necessarily reflect the official policy and position of Podcast Network Asia. Any content provided by the people on the podcast are of their own opinion, and are not intended to malign any religion, ethnic group, club, organization, company, individual, or anyone or anything.…
Loving our kids is instinctive. But do we like them? Do they know we like them? And here’s the kicker...do they like us? It’s so important to go into our kids world and enjoy what they enjoy, to let them know we like them. Find out more in this discussion!
What does the research say about how kids learn best? How does this apply in our “new normal” where many children are learning from home? How can we apply this in practical ways in our homes? We “unbox” the answers to these questions in this episode!
How do we navigate the digital world with our kids, especially in this “new normal”? We talk about the power of digital and how to integrate this into our learning and everyday lives, but also the dark side of it, and practical solutions to overcome the dangers and damage it may cause. Our eldest chimes in as Exhibit A.…
Those are two big words that have helped us and many parents. Modeling is ensuring we literally “practice what we preach”, otherwise we end up destroying our credibility and parenting effectiveness. Authenticity is about being honest about our imperfections. We talk about how exactly this works and we ask our kids to give their thoughts!…
In this first-ever podcast launch, we (Edric and Joy) unpack a very practical concern about how to get our kids to do their schoolwork, their chores, or any other thing we think they should be doing. The key are four letters: OBEY. But we also go to the heart of it and show how powerful this principle is in steering our children towards success.…
Join Edric and Joy as they talk about everything family! Diving into the fun and the controversial stuff as they try to help the world change one family at the time.
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