Auntie Anne Beiler's Journey: From Tragedy to Triumph in Faith & Business on Exploring the Marketplace (S:4 - Ep 26)

Exploring the Marketplace

On today's episode of Exploring the Marketplace with Shawn Bolz and Bob Hasson, we welcome a truly inspiring guest: Auntie Anne Beiler, the founder of Auntie Anne’s®, the world’s largest pretzel franchise. Known for her entrepreneurial success, Anne is also a speaker, author, and leader who has shared her story on shows like Secret Millionaire, The Oprah Winfrey Show, and Good Morning America, and featured in Fortune, Inc., and Entrepreneur magazines. She’s the author of The Secret Lies Within and Overcome and Lead, and today, she shares her journey of faith, business, and overcoming adversity.

Anne opens up about the surprising way she found her calling in business, recounting a moment of divine insight when she saw herself rolling pretzels with Jesus by her side, smiling and full of joy. This revelation helped her understand that her company wasn’t a distraction from ministry; it was her ministry. She shares how this epiphany led to shaping Auntie Anne’s purpose through principles of S.A.L.T. (Share your story, Activate Authenticity, Lean into intuition, Trust Courageously) and L.I.G.H.T. (Lead by Example, Invest in Employees, Give freely, Honor God, Treat all people with respect).

Anne also speaks candidly about the profound personal tragedies she and her husband Jonas endured, including the loss of their toddler and a traumatic abusive relationship. Through immense faith and resilience, Anne found redemption and healing, channeling her experiences into creating a business that defied the odds—without capital, formal education, or a business plan, but with a heart for transforming lives.

Tune in as Anne shares powerful lessons on leadership, faith, and perseverance. Don’t miss this episode filled with heartfelt insights and divine encouragement.

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