Positioning Yourself As An Expert: EU 88 with Debbie Allen

Experts Unleashed with Joel Erway

She’s an expert’s expert. She bought into her family business when she was 19 years old and started a mini-storage business where she made her first million-dollar sale before the age of 30. From there, she built multiple million-dollar-businesses until she realized she could make a difference by helping others do the same.

She went through multiple chapters in her career and continues to reinvent herself.

Her name is Debbie Allen.

In this episode, Debbie and I talk about reinventing yourself, becoming a highly paid expert, positioning techniques, tactics, and strategies for those who are looking to take the next step in their expert career.

We wrap up by diving into the real competitive market - teaching.

This episode of Experts Unleashed is full of powerful knowledge about the marketing field and how to position yourself as an expert.

You’ll Discover

• As an expert, reinventing yourself is important. [7:26]
• When to reinvent when your marketing is not working anymore. [9:47]li>
• Strategy is deliverable - it gets people pointed in the right direction. [21:55]
• Finding key strategic partners that can help each other. [30:23]
• Start playing bigger games when you get the foundation of who you are as an expert. [33:17]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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