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HubSpot's Clearbit Acquisition: What this means for HubSpot users
Manage episode 382641218 series 3504933
Indhold leveret af Matthew Creswick. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matthew Creswick eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. Today, we're diving deep into a recent game-changing development in the world of marketing and CRM: HubSpot's acquisition of Clearbit. This strategic move has the potential to reshape how businesses interact with their customers and prospects.
Joining us in this discussion is Daryn Smith, the CEO of Huble. Together, we'll explore what this acquisition means for HubSpot users and how it fits into the broader landscape of data enrichment, buyer intent, and marketing strategies.
In this episode, you’ll learn:
- The implications of HubSpot's Clearbit acquisition and its impact on users.
- A holistic view of data enrichment tools like ZoomInfo and Seamless, and their role in modern marketing.
- How buyer intent data is becoming a powerful indicator of purchase readiness, and its role in marketing and sales.
- The evolution of HubSpot as a CRM system, adapting to changing user behaviours and industry trends.
- We'll also touch on HubSpot's strategy for integrating Clearbit into their platform, and what you can expect in the coming months.
So, whether you're a marketing or sales professional, a HubSpot user, or just curious about the evolving landscape of CRM and data enrichment, this episode offers valuable insights.
Find out how Huble can help you evolve your business. Speak with our team: https://www.hubledigital.com/work-with-us
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