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Royal Enfield and Himalayas, Motorcycling and Beyond | Bidisha Dey | @evoindia Podcast
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We all know about Royal Enfield and its iconic products. They call the Himalayas their spiritual home because, many years ago, Royal Enfield was the first to scale the highest passes in the regions of Ladakh and Himachal, even before roads were constructed. Today, Royal Enfield has grown far beyond just motorcycles and accessories. It has now ventured into making a much larger impact at its spiritual home through initiatives designed to help and support local communities and riders who intend to explore the Himalayas.We had a conversation with Bidisha Dey, the Executive Director of the Eicher Group Foundation, which oversees Royal Enfield's social missions. We discussed the various social responsibility roles they have taken up in the region, including road safety, empowering locals, and even supporting ice hockey.
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