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Building Connected Customer Relationships

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Manage episode 422505587 series 70215
Indhold leveret af Kevin Craine. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kevin Craine eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.

Host, Kevin Craine

Want to be a guest? Everyday-MBA.com/guest

  continue reading

629 episoder

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Building Connected Customer Relationships

Everyday MBA

1,943 subscribers

published

iconDel
 
Manage episode 422505587 series 70215
Indhold leveret af Kevin Craine. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Kevin Craine eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.

Host, Kevin Craine

Want to be a guest? Everyday-MBA.com/guest

  continue reading

629 episoder

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