EP #24 - Maximizing Visibility with Low-Cost Marketing - Robin Samora

Euwan Godfrey

Ever wonder how much you can achieve without a massive marketing budget? We promise insights that challenge conventional wisdom with our special guest, Robin Samora, a marketing and PR expert who has dedicated over 25 years to empowering small businesses and nonprofits. Robin shares her journey, beginning from her days at Boston University to impactful roles at Comcast, culminating in her ownership of a marketing firm. Together, we explore her innovative strategies that emphasize low-cost and no-cost marketing methods, all while benefiting from a Massachusetts government grant offering $20,000 annually for business training. Robin's narrative is a testament to how smart strategies and leveraging available resources can significantly enhance brand visibility without breaking the bank.
Join us as Robin shares her expertise on navigating small business grants and the often overlooked potential of digital PR. With a keen focus on government-funded resources, Robin provides practical guidance on how Massachusetts businesses can tap into specific grants, especially those with W-2 employees. Her advice goes beyond the boardroom, reflecting her passion for travel and personal growth, all tied to her upcoming birthday trip to Guatemala. This episode is brimming with actionable insights, designed to inspire business owners to maximize their marketing and PR strategies while connecting with the right people to unlock new opportunities.

Kapitler

1. Maximizing Marketing and PR Strategies (00:00:00)

2. Navigating Small Business Grants and PR (00:11:01)