Episode 5 - Gretta Corporaal: Studying Online and Offline Work

Ethnography Atelier Podcast

In this episode, we sat with Dr Gretta Corporaal from the Oxford Internet Institute to talk about the challenges of studying work ethnographically. Gretta has researched cross-boundary collaboration and, more recently, how some of the world’s largest corporations adopt online platforms to hire and manage specialists and the work involved in designing these platforms. During our chat, Gretta reflected on some tactics to study work which today is increasingly happening online and geographically distributed, and the importance of in-depth qualitative research on digital technologies and AI in and around organizations to offer more nuanced views on the changing nature of work in the digital gig economy.