A whirlwind tour of what Peter is doing (with Peter Ullrich)

Escape Velocity

#Tech #Entrepreneur #Business #German Velasco #Sam Selikoff #Entrepreneurship #Technology #Software Product #Consulting #SaaS

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

for 2 år siden 38:38

MP3•Episode hjem

Peter's book: https://pragprog.com/titles/puphoe/building-table-views-with-phoenix-liveview/
Peter's course: https://pjullrich.gumroad.com/l/bmvp
Peter's write to letter projects: https://myletterdiary.com and https://www.lettertoyourself.com/
Peter's twitter: https://twitter.com/PJUllrich
Peter's website: https://peterullrich.com
German's course: https://www.testingliveview.com/

40 episoder

A whirlwind tour of what Peter is doing (with Peter Ullrich)

Escape Velocity

published for 2 år siden

Del

MP3•Episode hjem

Peter's book: https://pragprog.com/titles/puphoe/building-table-views-with-phoenix-liveview/
Peter's course: https://pjullrich.gumroad.com/l/bmvp
Peter's write to letter projects: https://myletterdiary.com and https://www.lettertoyourself.com/
Peter's twitter: https://twitter.com/PJUllrich
Peter's website: https://peterullrich.com
German's course: https://www.testingliveview.com/

40 episoder

#Tech #Entrepreneur #Business #German Velasco #Sam Selikoff #Entrepreneurship #Technology #Software Product #Consulting #SaaS

Alle episoder

Escape Velocity

1
Start with the title 57:22

for 1 year siden57:22

57:22

Sam gives us an update on how his marketing cycle is going, what he's focusing on, and why he's starting with the title. German shares a slight detour into open source and prepares for his 6-week cycle to improve his Testing LiveView offer. Testing LiveView Build UI

Escape Velocity

1
Minimize regret, maximize marketing 45:47

for 1 year siden45:47

45:47

German talks about where he wants to be at the end of 2024 and the importance of a singular focus. Sam talks about Build UI's latest course launch and his upcoming work cycle on marketing.

Escape Velocity

1
Sleeping Easy with Tyler Young 40:38

for 1 year siden40:38

40:38

We have a guest! Tyler Young joins German to talk about his new venture: Sleep Easy -- a proactive website monitoring tool that alerts users before issues happen! Tyler shares the story of why he chose this venture, how he's winding down his regular job to focus full time on Sleep Easy, his hopes and goals, current problems, and more. And if you want, you can follow Tyler's journey through his newsletter . You can find more about Tyler: Sleep Easy website: https://www.sleepeasy.app/ Twitter: https://twitter.com/TylerAYoung Tyler's website: https://tylerayoung.com/ Newsletter to follow Tyler's journey: https://tylerayoung.com/category/build-in-public/ Also mentioned in the podcast: April Dunford's Obviously Awesome positioning book and MicroConf talk…

Escape Velocity

1
Why film studios don't market old movies 52:05

for 1 year siden52:05

52:05

Sam talks about the launch of Build UI's fourth course, the importance of pre-launch marketing, and plans for Build UI's next course. German talks about potentially adding sponsorships to Elixir Streams, asking the Elixir community about what course they'd like to see him make next, and building an audience. Links: - Build UI's newest course on Remix - Sam's talk at Next.js Conf - Elixir Streams - German's post on Elixir Forum - Build an Audience episode of Rework Twitter: German , Sam…

Escape Velocity

1
Why would it work this time around? 57:04

for 2 years siden57:04

57:04

German and Sam are back! Sam answers a question on why he thinks making courses with deadlines will work this time around. German then shares his two potential plans of action: building another course, or curating Elixir content in his Elixir Streams website. Sam pushes back to make sure German deliberately chooses a goal for whichever activity he pursues next. Links: Build UI Testing LiveView Elixir Streams Twitter: German , Sam…

Escape Velocity

1
Marketing campaigns, not flywheels 51:04

for 2 years siden51:04

51:04

Sam tells German about his new idea for scoped marketing campaigns, the difference between YouTube videos and Build UI lessons, scoping new course launches to a month, and lifetime pricing vs. course bundles. Build UI's Lifetime membership sale page: https://buildui.com/pricing Twitter: German , Sam

Escape Velocity

1
A whirlwind tour of what Peter is doing (with Peter Ullrich) 38:38

for 2 years siden38:38

38:38

This week we have a guest, Peter Ullrich! German and Peter chat as Peter talks about the numerous side-projects he's had through the years and shares lessons learned about creating a book, a course, and a couple of small apps. Finally, we get a glimpse into what he's working now -- his most ambitious project yet. Peter's book: https://pragprog.com/titles/puphoe/building-table-views-with-phoenix-liveview/ Peter's course: https://pjullrich.gumroad.com/l/bmvp Peter's write to letter projects: https://myletterdiary.com and https://www.lettertoyourself.com/ Peter's twitter: https://twitter.com/PJUllrich Peter's website: https://peterullrich.com German's course: https://www.testingliveview.com/…

Escape Velocity

1
Stop overthinking and start creating 46:21

for 2 years siden46:21

46:21

German talks about ElixirConf and his talk, and considers whether he wants to focus on more info products next. Sam gives an update on Build UI, and talks about how he and Ryan need to stop overthinking their process so they can create more content. Twitter: German , Sam

Escape Velocity

1
The power of pairing 47:42

for 2 years siden47:42

47:42

Sam and German talk about how much money Build UI and Testing LiveView have made this year. Sam shares how pairing has been great for him and Ryan. German and Sam discuss the importance of thumbnails and titles for YouTube videos. German touches on what he wants to do next.

Escape Velocity

1
Having a growth mindset 35:18

for 2 years siden35:18

35:18

Sam and German are back! Sam shares an update on course progress, when Build UI will raise prices, and his focus on creating videos faster. German talks about his two areas of focus for the coming months: courses and a conference talk. He shares his new approach on researching material for a course. Then, they dive into a conversation about having a growth mindset – focusing on effort instead of outcomes, and the positive neurological effects that can have. Links - Build UI: https://buildui.com/ - Growth mindset episode on Huberman Lab: https://podcasts.apple.com/us/podcast/huberman-lab/id1545953110?i=1000621365285 - Elixir Streams: https://www.elixirstreams.com/…

Escape Velocity

1
Catching up on Lifetime Memberships + Testing Liveview 55:13

for 2 years siden55:13

55:13

Sam gives an update on Build UI nearly three months after launching lifetime memberships. German talks about how his course launch went and considers what to focus on next.

Escape Velocity

1
Testing LiveView launch date, and creating more content 47:44

for 2 years siden47:44

47:44

German talks about finishing recording all lessons for Testing LiveView, sending an email update, thoughts on team pricing, and setting a soft dealing of Tuesday May 16th for launching the course. Sam talks about his first full-time week on Build UI, how lifetime purchases are going five weeks into the launch, finding the businesses new baseline revenue, how to get more content out, and whether video summaries are taking too much time away from making more videos.…

Escape Velocity

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Obviously interested in business 42:35

for 2 years siden42:35

42:35

German shares how his progress with Testing LiveView has felt like a slog. Sam helps him remove his second-guessing and encourages him to keep shipping. They also talk about what might be next for German after he finishes launching Testing LiveView. Sam gives an update on Build UI's new Lifetime Memberships. He talks about last week’s spike in sales thanks to tweets by prominent people in the community, and then follows up by saying he’s really interested to see what Build UI's baseline looks like after the launch week.…

Escape Velocity

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Goodbye subscriptions, hello lifetime memberships 53:05

for 2 years siden53:05

53:05

Sam shares an update with German about his decision to remove subscriptions from Build UI. They chat about why lifetime memberships are more aligned with how customers use content sites, the psychological benefits of one-time sales vs. the burdens of fighting churn, the decision to use an early-bird price, how lifetime memberships help narrow Sam's focus to more a consistent schedule of publishing YouTube content, how many lifetime sales are needed for Build UI to hit escape velocity, and more. Links: - Designing the Ideal Bootstrapped Business with Jason Cohen - Build UI's lifetime membership…

Escape Velocity

1
You only control the effort, not the results 47:15

for 2 years siden47:15