Anoma: Solving Cross-Chain Interoperability Through Intents - Adrian Brink

Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies

Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

for ca. et år siden 1:05:02

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Inspired by Cosmos’ IBC ethos, Anoma takes interoperability a step further, from VM (virtual machine) to IM (intent machine). While traditional dApps that run on virtual machines require step-by-step instructions to achieve a desired outcome, Anoma’s universal intent machine design allows users to simply define their end-results which are then aggregated and an optimal combination of intents is selected - cross-chain, simple, elegant. Moreover, intents also enable on-chain privacy, a concept explored by Namada.

Topics covered in this episode:

The vision behind Anoma
OS for decentralised applications
What is Anoma?
Building dApps with Anoma
Native generalised intents
Anoma’s L1 blockchain
The importance of decentralisation
On-chain privacy
Namada
The collapse of the banking system
Roadmap

Episode links:

Sponsors:

Gnosis: Gnosis builds decentralized infrastructure for the Ethereum ecosystem, since 2015. This year marks the launch of Gnosis Pay— the world's first Decentralized Payment Network. Get started today at - gnosis.io
Chorus One: Chorus One is one of the largest node operators worldwide, supporting more than 100,000 delegators, across 45 networks. The recently launched OPUS allows staking up to 8,000 ETH in a single transaction. Enjoy the highest yields and institutional grade security at - chorus.one

This episode is hosted by Brian Fabian Crain.

852 episoder

Anoma: Solving Cross-Chain Interoperability Through Intents - Adrian Brink

Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies

1,936 subscribers

published for ca. et år siden

Del

MP3•Episode hjem

Topics covered in this episode:

The vision behind Anoma
OS for decentralised applications
What is Anoma?
Building dApps with Anoma
Native generalised intents
Anoma’s L1 blockchain
The importance of decentralisation
On-chain privacy
Namada
The collapse of the banking system
Roadmap

Episode links:

Sponsors:

Gnosis: Gnosis builds decentralized infrastructure for the Ethereum ecosystem, since 2015. This year marks the launch of Gnosis Pay— the world's first Decentralized Payment Network. Get started today at - gnosis.io
Chorus One: Chorus One is one of the largest node operators worldwide, supporting more than 100,000 delegators, across 45 networks. The recently launched OPUS allows staking up to 8,000 ETH in a single transaction. Enjoy the highest yields and institutional grade security at - chorus.one

This episode is hosted by Brian Fabian Crain.

852 episoder

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