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The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM

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Manage episode 221734128 series 1909623
Indhold leveret af Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.

In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.

Hope you enjoy!

www.lapinquotidien.com

  continue reading

36 episoder

Artwork
iconDel
 
Manage episode 221734128 series 1909623
Indhold leveret af Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.

In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.

Hope you enjoy!

www.lapinquotidien.com

  continue reading

36 episoder

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