Challenges Faced by Social Media Marketing Pofessionals

Endless Coffee Cup: Digital Marketing Education

Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals.

They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations.

Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within the field. Matt and Mary evaluate the evolving role of social media professionals, the need for intention and problem-based approaches, and the increasing trend of professionals considering entrepreneurial ventures due to unmet needs within organizations. They also discuss the importance of effective communication, measuring impact, and the influence of prior career backgrounds on success in the field.

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