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The Pathfinder
Manage episode 422381968 series 3572102
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Jim Yu, a leading voice in SEO, spearheads BrightEdge's mission to equip marketers with the tools and strategies needed to thrive in the AI-driven search landscape.
🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj
Explore how AI-powered search engines are threatening Google's dominance, the potential impact on the ad-driven revenue model, and how businesses can leverage AI optimization to establish their authority and influence in the era of AI search.
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RECOMMENDED PODCASTS:
🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics.
Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937
Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz
YouTube: https://www.youtube.com/@ThisWontLastpodcast
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FOLLOW ON X:
@8teAPi (Ate)
@jimyu (Jim)
@TurpentineMedia
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LINKS:
Brightedge: https://www.brightedge.com/
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TIMESTAMPS:
(00:00) Intro
(00:52) Seismic Shifts in the Search Landscape
(02:21) BrightEdge's Role and Vision in AI Optimization
(01:21) The Innovator's Dilemma for Google
(06:14) New Entrants Challenging the Status Quo
(27:19) Multimodal Search and Mobile Traffic
(40:01) Impact of AI-Generated Content on Search Quality
(56:14) Conclusion and Final Thoughts
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