Artwork

Indhold leveret af Prohibition PR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Prohibition PR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results

59:04
 
Del
 

Manage episode 398406533 series 3484829
Indhold leveret af Prohibition PR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Prohibition PR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Send Us Your Feedback!

Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journalist to entrepreneurial trailblazer, as we delve into her globe-trotting revelations and the customer-centric philosophy that now drives her successful venture. Along the way, we intertwine personal narratives of setbacks and resilience, illustrating how they can forge paths to innovation and growth.
This episode is a treasure trove for anyone curious about the intricacies of crafting surveys that truly speak to customer needs and the delicate dance of balancing one's ego in the corporate arena. Katie share insights from her own journey, including a business venture reshaped by the pandemic's unforeseen opportunities, leading to a newfound passion for writing and personal branding. We probe into the importance of self-awareness and the external perspectives needed to challenge entrenched mindsets, ensuring your business decisions resonate deeply with those you aim to serve.
As we examine the landscape of B2B marketing, you'll be intrigued by the call for more human and creative approaches, moving beyond the stale norms that often plague this sector.
We investigate how customer insight has been the linchpin in both triumphs and pitfalls for industry giants, using case studies like Google Glass and Airbnb to illuminate these lessons. Ending with an invitation to apply the wisdom from Katie's bestseller, "Do Penguins Eat Peaches?".
This episode is an invaluable compass for anyone navigating the wilds of market research and customer centricity. Join us for a show that promises not just knowledge but a genuinely human connection to the art of understanding your clientele - do you really know your customer? Now is the time to find out.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss a single hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
X
TikTok
YouTube

  continue reading

Kapitler

1. Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results (00:00:00)

2. Understanding Market Research and Customer Insights (00:00:04)

3. The Importance of Crafting Effective Surveys (00:13:24)

4. The Role of Ego in Business (00:25:23)

5. Humanizing and Accessible B2B Marketing (00:32:34)

6. Customer Insight in Business (00:43:36)

7. Market Research and Customer Centricity Importance (00:52:38)

57 episoder

Artwork
iconDel
 
Manage episode 398406533 series 3484829
Indhold leveret af Prohibition PR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Prohibition PR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Send Us Your Feedback!

Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journalist to entrepreneurial trailblazer, as we delve into her globe-trotting revelations and the customer-centric philosophy that now drives her successful venture. Along the way, we intertwine personal narratives of setbacks and resilience, illustrating how they can forge paths to innovation and growth.
This episode is a treasure trove for anyone curious about the intricacies of crafting surveys that truly speak to customer needs and the delicate dance of balancing one's ego in the corporate arena. Katie share insights from her own journey, including a business venture reshaped by the pandemic's unforeseen opportunities, leading to a newfound passion for writing and personal branding. We probe into the importance of self-awareness and the external perspectives needed to challenge entrenched mindsets, ensuring your business decisions resonate deeply with those you aim to serve.
As we examine the landscape of B2B marketing, you'll be intrigued by the call for more human and creative approaches, moving beyond the stale norms that often plague this sector.
We investigate how customer insight has been the linchpin in both triumphs and pitfalls for industry giants, using case studies like Google Glass and Airbnb to illuminate these lessons. Ending with an invitation to apply the wisdom from Katie's bestseller, "Do Penguins Eat Peaches?".
This episode is an invaluable compass for anyone navigating the wilds of market research and customer centricity. Join us for a show that promises not just knowledge but a genuinely human connection to the art of understanding your clientele - do you really know your customer? Now is the time to find out.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss a single hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
X
TikTok
YouTube

  continue reading

Kapitler

1. Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results (00:00:00)

2. Understanding Market Research and Customer Insights (00:00:04)

3. The Importance of Crafting Effective Surveys (00:13:24)

4. The Role of Ego in Business (00:25:23)

5. Humanizing and Accessible B2B Marketing (00:32:34)

6. Customer Insight in Business (00:43:36)

7. Market Research and Customer Centricity Importance (00:52:38)

57 episoder

すべてのエピソード

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning