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How Did Brands like Apple and Nike Reach Iconic Status? Ft. Kieran Flanagan

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Manage episode 228685709 series 130509
Indhold leveret af Elevate With Jack Delosa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Elevate With Jack Delosa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Branding is one of the most fundamentally misunderstood areas of business. It underpins every single function in your company and really underwrites how much traction your business will generate. In fact, your branding is often the reason your consumers will choose you over a competitor. However, so many business owners continue to get it wrong. They get caught up in the superficial, ‘iceberg’ elements of branding - the logo, the business cards, the colours - but fail to truly define what they actually stand for as a company. In this episode of The Jack Delosa Podcast, I’m joined by branding expert Keiran Flanangan to talk about businesses can build truly iconic brands.
  continue reading

172 episoder

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Manage episode 228685709 series 130509
Indhold leveret af Elevate With Jack Delosa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Elevate With Jack Delosa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Branding is one of the most fundamentally misunderstood areas of business. It underpins every single function in your company and really underwrites how much traction your business will generate. In fact, your branding is often the reason your consumers will choose you over a competitor. However, so many business owners continue to get it wrong. They get caught up in the superficial, ‘iceberg’ elements of branding - the logo, the business cards, the colours - but fail to truly define what they actually stand for as a company. In this episode of The Jack Delosa Podcast, I’m joined by branding expert Keiran Flanangan to talk about businesses can build truly iconic brands.
  continue reading

172 episoder

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