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Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast
Manage episode 301834231 series 2795164
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One thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario planning to determine where to focus.
Multi-scenario planning has the ability to make the annual plan is a relic of the past.
Join our host Matt Andrew, UK MD of Ekimetrics, who spoke with Bobi Carley, Head of Media and Diversity & Inclusion Lead at ISBA and Jack Collier, CMO of Mettle.
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