Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:

• The growing importance of owning and using first-party data.
• Why DTC brands need to own their first-party data.
• How data enrichment helps optimize marketing campaigns.
• The risks involved with handling first-party data, and how can brands mitigate them.
• Why AI is important for leveraging first-party data.
• Real-world examples of the impact of first-party data.
• How to integrate first-party data into marketing workflows.
• Why is now the right time for brands to invest in first-party data strategies.

Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
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