Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking and Metrics, How to Diagnose Ad vs. Site Issues

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.
Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.
Topics discussed in this episode:

• Why Facebook Ads are harder in 2025 and their role as brand amplifiers
• How to set up Facebook pixel tracking and define target metrics
• What customer research reveals for better ad messaging success
• How to structure ad accounts with optimal ad sets for testing
• Why Facebook's AI tools create problems for advertisers
• How to diagnose performance issues between ads vs website
• What budget strategies work for scaling Facebook ads
• Why influencer page whitelisting outperforms brand pages

Links & Resources
Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin
Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a
SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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