truLOCAL—Founder & CEO, Marc Lafleur

DTC Growth Show

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4y ago 31:59

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TruLocal is a consumer platform that started four years ago.

Their main objective is to get consumers consuming value-added meat, meaning meat that's 100 percent grass fed, pasture raised, and most importantly locally sourced.

That means there are strict criteria for farmers and suppliers wanting to join the network. Marc unpacks what the expectations are for everyone joining the marketplace.

COVID-19 has changes this, but TruLocal is fortunate to be positioned as a DTC brand doing almost all of their business online. They also have the ability to fill boxes in closed-off fulfillment centres. Because operations continue, they've been able to hire as many people as possible.

Pricing is always an interesting conversation. With a lot of brands cutting, slashing, and offering discounts, Marc shares his approach and plan with truLOCAL.

He also shares his approach to expanding his business. Not just new products, but also his approach to moving into new territories.

You might not know this, but Marc started in door-to-door sales. He opens up about his journey to founder of this fast-growing business operating in multiple countries.

To learn more about truLOCAL, go to trulocal.ca.

This is the DTC Growth Show by #paid.

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