S4 | Ep 35 | Turning Sponsorship into Data Management Success with Rupal Sumaria, Head of Data Management at ASOS

Driven by Data: The Podcast

In Episode 35, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rupal Sumaria, Head of Data Management at ASOS, where they discuss how to obtain buy-in and sponsorship for data management, which includes;

• Ending up in Data Governance by accident
• Rebranding from Data Governance to Data Management
• The recognition that Data Management can support
• Why repetition, persistence and resilience are the key to driving buy-in and sponsorship
• Using different content and analogies to communicate with different teams
• The importance of getting into as many meetings as possible
• Using a variety of different mediums to communicate with your business teams
• Why data management success requires a fundamental mindset shift for the entire organisation
• Communication differences between business teams and executives
• Why the perception of legacy organisations versus digital natives isn’t always accurate
• Prioritising which data management use cases to tackle first
• Why willing partners are critical and how you identify them
• Why people skills are so critical when working in data management
• How personality can take you a long way
• Why the perception of job titles can make a difference
• Balancing quick wins with long-term strategic initiatives
• The role of technology and tooling in data governance
• Why data discoverability is a critical component to success
• The importance of retaining and sharing company knowledge
• The differences between data governance and AI governance
• How GenAI will impact data governance

Thanks to our sponsor, Data Literacy Academy.

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At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

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