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How to Create Brand Names That Stick – Alexandra Watkins

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Manage episode 388100304 series 2112222
Indhold leveret af Dream Business Radio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dream Business Radio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Download MP3 Connect with Alexandra: www.EatMyWords.com
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50 episoder

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Manage episode 388100304 series 2112222
Indhold leveret af Dream Business Radio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dream Business Radio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this week’s Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Download MP3 Connect with Alexandra: www.EatMyWords.com
  continue reading

50 episoder

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