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Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)
Manage episode 422131730 series 3556092
Indhold leveret af Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've all been waiting for? Who knows, but we're excited to hear more about this new, more flexible approach from founder/CEO of Minuttia & GrowthWaves, George Chasiotis.
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