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DTA-S06E05-Facebook and Google Advertising for your Small Business Marketing
Manage episode 323043213 series 3069121
In this episode, we talk about Facebook and Google Advertising for your small business marketing. Please LIKE or SUBSCRIBE for more!
In this episode, we talk about Facebook and Google Advertising for your small business marketing.
Please LIKE or SUBSCRIBE for more!
Accounting course online -http://accountingcourseph.com/
Free accounting software - http://freeaccountingsoftware.online/
Free payroll software - http://freepayrollsoftware.online
A Small business guide to digital transformation ebook - http://dennismhilario.com/dxebook
Business Process Automation. Workshop - http://oneboxcloud.com/bpacourse/
Social Media:
Facebook - https://facebook.com/hilsoftceo
Instagram - https://instagram.com/dennismhilario
Twitter - https://twitter.com/hilsoftceo
LinkedIn - https://www.linkedin.com/in/dennis-m-...
00:00 Intro
05:18 What is Pay-per-Click or PPC advertising?
06:37 Facebook Ads vs. Google Ads
09:42 Facebook ad basic structure and tactics
11:46 Facebook ad 3-level structure
12:07 Facebook ad 3 campaign types
14:07 Facebook budget strategy
17:03 Facebook ad set or Google ad group
18:30 Custom audiences
19:08 Facebook pixels and Google tag
20:27 Lookalike audience
22:57 Google keyword ads
24:12 Google keyword inspector
24:57 Facebook Ad level
27:26 Facebook Ad library
28:53 Sample use cases (digital products and retail)
32:08 How to build a marketing team for online advertising
35:17 As a small business, how much effort should you allocate in online advertising?
37:17 Branding is king
39:07 Outro
106 episoder
Manage episode 323043213 series 3069121
In this episode, we talk about Facebook and Google Advertising for your small business marketing. Please LIKE or SUBSCRIBE for more!
In this episode, we talk about Facebook and Google Advertising for your small business marketing.
Please LIKE or SUBSCRIBE for more!
Accounting course online -http://accountingcourseph.com/
Free accounting software - http://freeaccountingsoftware.online/
Free payroll software - http://freepayrollsoftware.online
A Small business guide to digital transformation ebook - http://dennismhilario.com/dxebook
Business Process Automation. Workshop - http://oneboxcloud.com/bpacourse/
Social Media:
Facebook - https://facebook.com/hilsoftceo
Instagram - https://instagram.com/dennismhilario
Twitter - https://twitter.com/hilsoftceo
LinkedIn - https://www.linkedin.com/in/dennis-m-...
00:00 Intro
05:18 What is Pay-per-Click or PPC advertising?
06:37 Facebook Ads vs. Google Ads
09:42 Facebook ad basic structure and tactics
11:46 Facebook ad 3-level structure
12:07 Facebook ad 3 campaign types
14:07 Facebook budget strategy
17:03 Facebook ad set or Google ad group
18:30 Custom audiences
19:08 Facebook pixels and Google tag
20:27 Lookalike audience
22:57 Google keyword ads
24:12 Google keyword inspector
24:57 Facebook Ad level
27:26 Facebook Ad library
28:53 Sample use cases (digital products and retail)
32:08 How to build a marketing team for online advertising
35:17 As a small business, how much effort should you allocate in online advertising?
37:17 Branding is king
39:07 Outro
106 episoder
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