DTFT 2: Building an Awesome Website for Brick and Mortar Stores

Digital to Foot Traffic - Online Marketing Guide for Retail Stores

What makes a good website? Websites are like the online voice of your businesses. It plays an important role in advertising your store so that more people learn about your business and potentially become customers. More and more businesses, be it online or retail, use websites to market their products and services.

On this episode, Kevin She and Scott Jensen reveal what a good website is and what to consider in creating one. Kevin and Scott are entrepreneurs whose successes are greatly influenced by digital marketing. They share their knowledge on the impact of a website to a business in terms of marketing. They explain why websites should be created on mobile first and how they are designed to gain more customers. Listen in and discover how to create a good website.

Listen to DTFT 2 on iTunes here or subscribe on your favorite podcast app.

DTFT 2 Show Notes:

Links:

Find out more about Kevin and Scott here.

Time Stamps:

0:48 – Difference between selling online and physically

4:26 – What is a good website?

5:14 – 80-20 Rule

6:34 – Safe, Secure & Convenient

7:52 – The voice of the website

9:44 – Offline-Online consistency

11:31 – Mobile Website

16:50 – SEO strategies for small retailers

20:40 – Setting up conversions

25:55 – One platform marketing

27:20 – SEO vs. paid pages

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