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The Bigger Hammer a Look at the Obama McCain 2008 Campaigns with Keith Gaby Director
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Keith Gaby is the Director of The Bigger Hammer: Race for the White House a Look at the 2008 Obama-McCain Race for President and communications expert. This behind-the-scenes documentary is a time capsule of presidential campaigns before the proliferation of social media and mobile devices. The film presents a balanced picture of the strategies and tactics of the advisors to Obama and McCain and how they handled challenges and opportunities.
We talk about:
- The motivation for the creation of this film
- Crisis management style of each campaign
- Crafting the candidate's message and image
- What the Bigger Hammer means for campaigns
- The impact of the addition of Sarah Palin as McCain's running mate
- Expansion of the role of celebrities and social media influencers in political campaigns for reaching low-information and swing voters
- Lesson learned: Nothing is more important than the quality of the candidate
#KeithGaby #TheBiggerHammerFilm #Obama #McCain #2008PresidentialElection #PresidentialCampaigns #PoliticalCampaigns
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