#122: Mastering Email Marketing

Digital Marketing for Coaches & Consultants

Many individuals find creating an effective email strategy for their business challenging. They often encounter challenges such as engaging non-buyer subscribers and struggling to attract qualified prospects. Additionally, striking the right balance between content and promotion in email writing remains a common challenge.

In this episode, Dr. Terri Levine shares a fascinating case study, highlighting the challenges faced by one of her clients who struggled to convert email subscribers into buyers. She shares valuable insights on how to craft compelling emails that resonate with your prospects and turn your email subscribers into loyal customers.

Furthermore, Dr. Terri Levine discusses effective attention-grabbing techniques to ensure your emails are impossible to ignore. She underscores the importance of incorporating hooks in the opening sentence of each email and adopting polarizing stances.

Tune in and discover strategies for repelling clients who aren’t the right fit for your business, along with how to apply Dr. Terri Levine’s email strategy to your business.

Watch the full episode on Youtube: https://youtu.be/wODJ6SY8qc0

Key Highlights From The Episode:

[00:58] Today’s topic: Creating an email strategy for your business

[01:16] A case study of one of Dr. Terri Levine’s clients

[02:40] How to write your emails

[04:34] The Conversion Equation: https://bit.ly/3uIWtid

[05:06] Effective attention-grabbing techniques to ensure your emails are impossible to ignore

[05:41] How to repel clients who are not a good fit

[06:53] How to apply Dr. Terri Levine’s email strategy to your business

Golden Nuggets:

• When writing emails to your prospects, show them that you relate to their pain points, then offer them a solution. Avoid focusing solely on why your services are exceptional or discussing their features. [02:53]

• Each email should have a hook in the opening sentence. [04:27]

• To ensure your emails are attention-grabbing, take polarizing stances and share hot tips. [05:06]

• For high-ticket offers, it’s crucial to repel certain prospects to avoid investing time in clients who are not a good fit. [05:47]

• To enhance your email strategy, send out at least one email per week to your prospects. [07:13]

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Want More!?

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