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How to Land New Clients Through Media Features... with Jen Hartmann

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Manage episode 432951346 series 3543566
Indhold leveret af Jeffro. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jeffro eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small businesses to invest in PR and how to decide where to focus PR efforts. The episode concludes with examples of successful PR strategies and the key takeaway of highlighting your unique credibility in PR pitches.
Takeaways:
1. Get to know your clients and where they spend time.
2. PR is all about starting conversations, or controlling the conversation.
3. Make sure you have a strategy before simply pitching journalists.

Connect with Jen Hartmann
https://neattheagency.com/high-proof-pr
https://neattheagency.com/

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.linkedin.com/in/frobro/

Timestamps:
00:00 Introduction: The Importance of Earned Media
01:04 Defining Public Relations and Building a Strategy
06:50 When Does PR Make Sense for Small Businesses?
09:08 Capitalizing on a Successful PR Campaign
10:36 Deciding Where to Focus PR Efforts
23:04 Key Takeaway: Highlight Your Unique Credibility

Free Website Evaluation: FroBro.com/Dominate

  continue reading

48 episoder

Artwork
iconDel
 
Manage episode 432951346 series 3543566
Indhold leveret af Jeffro. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jeffro eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small businesses to invest in PR and how to decide where to focus PR efforts. The episode concludes with examples of successful PR strategies and the key takeaway of highlighting your unique credibility in PR pitches.
Takeaways:
1. Get to know your clients and where they spend time.
2. PR is all about starting conversations, or controlling the conversation.
3. Make sure you have a strategy before simply pitching journalists.

Connect with Jen Hartmann
https://neattheagency.com/high-proof-pr
https://neattheagency.com/

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.linkedin.com/in/frobro/

Timestamps:
00:00 Introduction: The Importance of Earned Media
01:04 Defining Public Relations and Building a Strategy
06:50 When Does PR Make Sense for Small Businesses?
09:08 Capitalizing on a Successful PR Campaign
10:36 Deciding Where to Focus PR Efforts
23:04 Key Takeaway: Highlight Your Unique Credibility

Free Website Evaluation: FroBro.com/Dominate

  continue reading

48 episoder

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