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The ONE THING All Successful Social Impact Brands Get Right
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There’s one critical piece of your social impact strategy that you have to get right.
When you don’t get it right, it holds back every facet of your growth and progress.
We’ve seen it block and hinder revenue and fundraising.
We’ve seen it create massive inefficiencies and reduce capacity.
We’ve seen it negatively impact engagement, growth, and culture.
So, what is this one key thing?
It’s your social impact niche.
Owning a social impact niche is a fundamental piece of your broader strategic plan and approach.
We’ve seen it block and hinder revenue and fundraising.
We’ve seen it create massive inefficiencies and reduce capacity.
We’ve seen it negatively impact engagement, growth, and culture.
So, what is this one key thing?
It’s your social impact niche.
Owning a social impact niche is a fundamental piece of your broader strategic plan and approach.
In today’s episode, we’ll cover:
- The key ingredients to defining a social impact niche for your organization
- Real-world examples of 3 different social impact brands that have nailed their niche, and how it’s helped them supercharge their growth and success
- Key tips that you can use to define and own a niche for your own social impact mission
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Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources:
- Social Impact Branding: Making Your Nonprofit Standout
- How to Find Your Social Impact Niche
- Is Your Social Impact Marketing Strategy Built on a Strong Foundation or a House of Cards?
- Benefits of Our Integrated Branding Process
- One Acre Fund
- CruzFoam
- STEM from Dance
- STEM from Dance Case Study
Listeners, now you can text us your comments or questions by clicking this link.
Kapitler
1. The ONE THING All Successful Social Impact Brands Get Right (00:00:00)
2. Defining Your Social Impact Niche (00:00:03)
3. Innovative Niche Strategies for Social Impact (00:10:44)
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