The Evolution of Interiors Media with Lucy Feagins

Design Anatomy

Picture this: a digital platform born in 2008 transforming into a vibrant print magazine in 2023. That's the incredible journey of Lucy Feagans and The Design Files. Join us as Lucy shares the story of how The Design Files emerged as a beacon of inspiration during times of uncertainty and how it has evolved within the ever-shifting design media landscape. From unforgettable open houses to collaborative experiences at Milan Design Week, this episode reflects on the deep connections within the design community that continue to fuel our passion for creating joyful, lived-in spaces.
The excitement is palpable as TDF announce the launch of their very first print magazine, available from October 12th. This new venture showcases diverse Australian homes, from charming mid-century abodes to cozy rented apartments, all while balancing aspiration with authenticity. Their cover story on Missy Higgins' house is a testament to our commitment to inspire and uplift, so every reader feels good about their own space. This episode also navigates the complex dynamics of digital versus print publications, underscoring the enduring prestige of print media and its unique ability to enhance brand credibility in a digital-dominated era.
As The Design Files navigates the future of home magazine publishing, they emphasise authentic storytelling and the evolution of the industry. With insights from the editor Bea Taylor and their dynamic team, they delve into the strategies and challenges of launching a print magazine as part of a multifaceted media approach. We discuss the resurgence of niche titles and the potential for new publications to fill the gaps left by traditional print media closures, all while prioritising reader-driven content. We conclude with a heartfelt acknowledgment of the Wurundjeri people, honouring their legacy and recognising the importance of creating on their unceded land.

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1. The Evolution of Interiors Media with Lucy Feagins (00:00:00)

2. Design Files Journey and Conversations (00:00:01)

3. Print Magazine Release and Design Trends (00:07:36)

4. Digital vs Print Publications (00:14:46)

5. Creating a Print Magazine Experience (00:25:28)

6. Publishing Industry Evolution and Strategy (00:29:11)

7. The Future of Home Magazine Publishing (00:37:43)

8. The Future of Magazine Publishing (00:42:38)

9. Land Acknowledgement and Respect Tribute (00:55:34)