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Behind the Success of Field Agent with Co-Founder Rick West

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Manage episode 411571985 series 2112138
Indhold leveret af Sima Vasa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sima Vasa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies.

Key Takeaways:

(02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship.

(05:40) Insight into FieldAgent’s innovative start and market impact.

(11:20) Rick discusses using severance as seed money for business ventures.

(15:30) Expansion of FieldAgent through strategic acquisitions and technology.

(20:45) The crucial role of consumer engagement in data collection.

(25:50) Adaptation of retail to technological advancements and consumer expectations.

(30:10) The importance of mobile tech in enhancing retail experiences.

(33:25) Rick emphasizes the value of real-time data in retail decision-making.

(35:40) Looking ahead: The future of retail analytics and consumer data.

Resources Mentioned:

Field Agent

Procter & Gamble

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

  continue reading

225 episoder

Artwork
iconDel
 
Manage episode 411571985 series 2112138
Indhold leveret af Sima Vasa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sima Vasa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies.

Key Takeaways:

(02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship.

(05:40) Insight into FieldAgent’s innovative start and market impact.

(11:20) Rick discusses using severance as seed money for business ventures.

(15:30) Expansion of FieldAgent through strategic acquisitions and technology.

(20:45) The crucial role of consumer engagement in data collection.

(25:50) Adaptation of retail to technological advancements and consumer expectations.

(30:10) The importance of mobile tech in enhancing retail experiences.

(33:25) Rick emphasizes the value of real-time data in retail decision-making.

(35:40) Looking ahead: The future of retail analytics and consumer data.

Resources Mentioned:

Field Agent

Procter & Gamble

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

  continue reading

225 episoder

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