Artwork

Indhold leveret af Sima Vasa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sima Vasa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

A Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of Zappi

22:53
 
Del
 

Manage episode 399560734 series 3497847
Indhold leveret af Sima Vasa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sima Vasa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.

Key Takeaways:

(01:10) The origin of Zappi for efficient consumer insights.

(02:22) Zappi’s evolution toward quality and meta analytics.

(03:24) Strategy shifts addressing early challenges.

(06:24) The transition to technology-driven solutions.

(08:54) Their future as a SAS company with AI integration.

(11:18) Managing innovation in a rapidly evolving industry.

(13:32) Shifting to a data company for richer insights.

(15:49) The future of primary research and consumer behavior understanding.

(17:57) Broadening the definition of market research.

Resources Mentioned:

Zappi

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

  continue reading

224 episoder

Artwork
iconDel
 
Manage episode 399560734 series 3497847
Indhold leveret af Sima Vasa. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sima Vasa eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.

Key Takeaways:

(01:10) The origin of Zappi for efficient consumer insights.

(02:22) Zappi’s evolution toward quality and meta analytics.

(03:24) Strategy shifts addressing early challenges.

(06:24) The transition to technology-driven solutions.

(08:54) Their future as a SAS company with AI integration.

(11:18) Managing innovation in a rapidly evolving industry.

(13:32) Shifting to a data company for richer insights.

(15:49) The future of primary research and consumer behavior understanding.

(17:57) Broadening the definition of market research.

Resources Mentioned:

Zappi

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

  continue reading

224 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning