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Data Guru: Why Measurement Spells Success

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Manage episode 324568957 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Third party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition and retention.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

Artwork
iconDel
 
Manage episode 324568957 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Third party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition and retention.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

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