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Data Guru: The “Magic” of Segmenting Audiences for Success

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Manage episode 324568986 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples of high-dollar weight loss to solar panels.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

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iconDel
 
Manage episode 324568986 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples of high-dollar weight loss to solar panels.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

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